Coming off a losing season (6-7 overall) in 2007 and a stint of mediocrity, the UCLA Bruins are committed to turning their program around. It started with the hiring of head coach Rick Neuheisel. And, the players responded with an opening day upset over #18 Tennessee.
There was some added pressure on the Bruins, after a full-page ad was placed in the LA Times this week. The ad features Neuheisel pointing his finger, literally and figuratively at Pete Carroll and his USC Trojans. It's a good start for the Bruins, but they have a lot more work to do to back up their words.
Neuheisel is back in the college game after a 5-year hiatus. In 2003, he was fired from the U. Washington head job for betting on the 2003 NCAA basketball tourney in a bracket pool. In 2005, he received a $4.5 million settlement in a lawsuit against the NCAA and the university.