Pink hearts, yellow moons, orange stars, green clovers, and purple horseshoes. This could become the anthem of many consumers as they try to save in a rough economy.
General Mills reported better than expected earnings this week, and they are attributing it to people eating more meals at home. In CEO Ken Powell's opinion,
"Cereal is in a good spot for the current economy, because each serving only costs about 50¢, including milk."
This is not a good sign for restaurants who provide on-the-go breakfast options, particularly those with premium prices. Starbucks, for example, just launched a new healthy breakfast menu. A grande specialty drink and oatmeal could set you back $7.00. Yikes! It's better news for fast food dollar menus, frozen pizzas, and soups. Eating healthy is costly, isn't it?
While you're riding out this tough economy, my best advice could be...don't let the milk go sour.
Cereal Business Gives Boost To General Mills [AdAge]