Wendy's is getting into the game of viral marketing. Historically a company that appeals to an older demographic, Wendy's is looking to YouTube and MySpace for a lift. The video features a "crazy lettuce" that devours meat, and is targeting serious meat eaters that Wendy's refers to as 'meatatarians.' See for yourself...
There is no formula for creating a video that will catch fire among online communities. Some say that it needs to have some 'shock' value. Consumers' skepticism of big business makes it even more challenging for companies to succeed with viral marketing campaigns. That's not to say it's impossible.
In the end, it comes down to the question...does the video inspire you to share with others?
Personally, the Wendy's video doesn't make me want to email my friends. What do you think of 'Crazy Lettuce?'
Wendy's Takes First Stab At Viral Video With 'Crazy Lettuce' [AdAge]